GOODWOOD BREWING COMPANY TO LAUNCH AMERICAN PALE ALE CANS TO HONOR AMERICAN HEROES
LOUISVILLE, KY — Goodwood Brewing announces they will be canning their long beloved American Pale Ale, and the new packaging and re-branding will honor fallen American Heroes. The downtown Louisville, Kentucky brewery will stamp the bottom of each can with the name of a fallen American Hero. For the first round of production they will be partnering with The Louisville Metro Police Department to honor fallen police officers in their home city. They plan to expand this series to honor all American Heroes (Police Officers, Firefighters, and Military) in all of the states they currently distribute, as well as the new territories they are quickly expanding into in 2018.
In addition to bearing the name of a fallen hero on their American Pale Ale cans, Goodwood Brewing will be donating a portion of the proceeds of every case sold to their partnering foundations, as well as hosting promotional events and fundraisers for their partnering foundations throughout the year.
“We wanted to pay homage to our American Heroes that made the ultimate sacrifice— in our community as well as the communities we distribute in. We also wanted to honor the families who have lost loved ones in the line of duty. It’s a small gesture we can make to say thank you to these men and women who made an enormous sacrifice on behalf of their country and their communities,” said CEO Ted Mitzlaff.
Goodwood’s American Pale Ale is aged on poplar and brewed with seven hop varieties. The 5.7 ABV brew features a hop-forward, floral bouquet, that’s balanced perfectly by the caramel malts providing pleasingly sweet, malty backbone.
The company’s initial production will honor the Louisville Police officers who died protecting the brewery’s home city:
Officer Peter Grignon EOW 3/23/2005 Chief Randy Wells EOW 10/29/2007 Detective Jason Schweitzer EOW 10/29/2016 Officer Nick Rodman EOW 3/29/2017
Goodwood Brewing made the decision to move the majority of their products to cans due to sustainability of the packaging. “Glass bottles have a larger carbon footprint when it comes to shipping, cans use less cardboard to transport, and people recycle cans more than glass. We were also able to find 100% biodegradable can rings opposed to heavier plastic alternative carriers. Cans are are also proven to extend the life span and freshness of the beer. It was a no-brainer to invest in a canning line,” said Brewmaster and COO, Joel Hablieb. Goodwood currently cans Louisville Lager, Spruce Tip IPA, Hemp Gose, Walnut Brown Ale, and, now American Pale Ale.
About Goodwood Brewing Goodwood Brewing is a production brewery located in the heart of downtown Louisville. The brewery is dedicated to making beers that have been touched by wood; whether in reclaimed oak casks once used to house bourbon, red wine, and brandy or seasoned on oak, poplar or ash. Goodwood’s “shade-grown beers” are all touched by the natural gradations of reclaimed casks and other wood types for flavorful expressions that are unique to Goodwood. Just like the bourbon Kentucky is famous for, all of Goodwood’s beers begin with limestone water. The gents behind Goodwood are some of Louisville’s longest-serving brewing veterans, running production breweries in Louisville since 2001. Goodwood beers are available in Kentucky, Indiana, Alabama, Virginia, Tennessee, Oklahoma, South Carolina, West Virginia and Missouri.
About Louisville Metro Police Foundation: The Louisville Metro Police Foundation is dedicated to improving the Greater Louisville community and making our city a safer place to live, work and visit by supporting the men and women of the Louisville Metro Police Department. The Police Foundation was founded in 2005 to support LMPD and its 1,500 officers and staff by providing much-needed financial resources beyond what the Police Department’s Louisville Metro Government budget can fund.